Everyday, the sales and marketing team at CORE Communications gets together for a meeting of the minds. Couldn't we just gather weekly? Probably, but we have found a daily meeting is a great way to start the morning, set our team goals, set our individual goals, and sharpen our skills. Over the years, we have come up with what we have found is a great recipe for these meetings, so that they are always helpful and never draining. Here is what we at CORE believe is important to running an effective sales meeting:
1. High-energy: Think of a morning meeting as a morning cup of coffee. It should get you going, not put you to sleep. In order to keep a meeting high-energy, everyone should be involved and have a chance to say their piece. If only one person is
2. Set team goals: In sales, of course there is always incentive to perform individually, but everyone likes to feel that they are part of a greater cause. If you set a goal for your team and ask them all to participate, it is better than not, but if you ask your team to set a goal together, they will be bought into the vision, and believe it is attainable. Ask your team what you think they can accomplish together, and allow for a dialogue until there is a consensus. You can take this a step further by setting a team incentive for hitting that goal, based on something that gets everyone on the team excited.
3. Listen to individual goals: Everyone is driven by goals, but most people are even more driven to hit them when other people know their goals. When a salesperson privately sets a goal that no one knows about, he or she may find it easy to not follow through on accomplishing it. Once others know, not only will the salesperson not want to fall short in front of their peers, but other team members will likely do all they can to help them hit their goals.
4. Encourage competition: If there are two members of a college baseball team competing for the all-time best batting average at that school, what would happen? They will both elevate their personal game, while increasing the overall number of wins for the team that season. At CORE Communications, we encourage friendly competition among team members. The great thing is, everyone wins in the long run. The competitors have no choice but to elevate their game, and the team will perform at a higher level. Typical challenges at our office involve dancing the macarena during a meeting, or having to sing a song. Of course, we have a lot of fun watching people settle up their bets.
5. Keep a consistent agenda: Determine a system that works for you, and follow a regular agenda in order to keep meetings as effective and tight as possible. Also set aside time for one-on-one meetings so that off-topic conversations don't throw off your schedule. Team meetings are great, but one-on-one time can be even more effective, so make sure there is a protocol for this as well.
Copyright CORE Communications, Inc. Houston, TX 2014
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